Beginning in early 2023, this assignment formed part of advisory services contracted by DAI, with Sarah Candies & Sweets as the beneficiary business. The work examined the company’s vision, products and potential markets. The marketing and sales plan covered target-customer characteristics, preferences and purchasing decisions, competitor analysis and product offerings, together with marketing approaches suited to the beneficiary’s objectives and identified market needs.
Scope of work
- Target-customer and competitor analysis
- Product and market-fit review
- Marketing and sales plan development