Beginning in early 2024, the assignment formed part of advisory services contracted by DAI, with Cliché Apparel & Accessories as the beneficiary business. The work considered the brand’s vision, objectives and target customers, reviewing existing products and ideas against market preferences. Its scope included customer purchasing behaviour, competitor analysis, product alternatives and marketing tactics, brought together in a marketing and sales plan tailored to the beneficiary.
Scope of work
- Target-market and competitor analysis
- Product-offering and positioning review
- Marketing and sales plan development